HP Print - Big Little Heroes - Social Content
Shot & Edited by Jilvan.M
HP's print hub isn't somewhere frequented by many visitors. So when there was nothing to do but stay home and entertain your kids, we found a way of making it relevant. The pandemic was giving kids a tough time, one that pictures could help them put into words. We collaborated with James Gulliver Hancock to create a set of body parts that any kid could use to construct their ultimate hero.
The twist - these body parts weren't Thor-esque muscles Superman's laser visions, these were body parts that spoke to the emotional strength and resilience kids need to deal with the modern world. From Disco ball shoes, to cactus arms and a bonkers journey in between, these parts helped parents start conversations with their kids around mental health and emotional development. We saw an 430% uplift in visitors and a 600% increase in downloads.
HP Print Inkgredients with Manu - 15 Social Content
Shot & Edited by Jilvan.M
Australia’s very first ink subscription service!, and we did it in style with none other than celebrity TV chef, Manu Feildel!
Blending tech with personality, this sizzling campaign brought flavour to printers across the country. The results? Absolutely phenomenal. We served up 4,600 new Instant Ink subscriptions during the campaign – that’s 165% above our target! A bold, fresh approach that turned printing into something worth celebrating.